PODCAST
Zgodbe
zmagovalcev
Brand workshop
Brand identity
Brand workshop
Brand identity
To stand out in all the noise, you need
Zgodbe
zmagovalcev
PODCAST
One of the biggest challenges in developing the visual identity was capturing the essence of a powerful, transformative moment. The symbol embodies this shift — a decisive breaking point where an individual stands at a crossroads, choosing between growth or stagnation. The upward arrow represents the courage to change, rise, and move toward something better. The downward arrow reflects the pull of the past and the choice to remain where things feel familiar but limiting. Our goal was to translate this deeply human narrative into a bold, resonant visual language that not only communicates transformation, but inspires it.
the challEnge
the challEnge
Client: Zgodbe zmagovalcev podcast I Strategy and design by: Nataša Kastelic & Alenka Šterk, @designastudio I Year: 2025
One of the biggest challenges in developing the visual identity was capturing the essence of a powerful, transformative moment. The symbol embodies this shift — a decisive breaking point where an individual stands at a crossroads, choosing between growth or stagnation. The upward arrow represents the courage to change, rise, and move toward something better. The downward arrow reflects the pull of the past and the choice to remain where things feel familiar but limiting. Our goal was to translate this deeply human narrative into a bold, resonant visual language that not only communicates transformation, but inspires it.
Client: Zgodbe zmagovalcev podcast
Strategy and design by:
Nataša Kastelic & Alenka Šterk, @designastudio
Year: 2025
Stories that
Inspire Hope
Stories that
Inspire Hope
When I first had the idea for a podcast, I knew I wanted to invest a great deal of effort, time, and expertise into building the brand - but also my heart. And on the very day I was deciding who I would work with, I met Nataša and immediately felt that she was the right person to entrust with the visual identity.
To this day, I’m grateful I had that opportunity, because she captured more than just what I wanted—she captured what I felt. Not just my wishes, but the true essence of the brand.
Together with her team, she guided me exceptionally well through thoughtful questions, conversations, and ideas. They gave me space to express myself and never imposed their own opinions. Before seeing the first concept, I even had a moment where I felt I hadn’t expressed myself clearly enough—that the task ahead of her would be incredibly difficult, especially since I didn’t fully know what I wanted myself.
But the moment I saw the concept, I instantly knew - it was exactly right.
The final phase unfolded naturally, and soon after, we were already creating the first visuals for publication. In the end, Nataša also uploaded everything into Canva, which now allows me to independently edit and adapt anything whenever I need.
It was truly an exceptional experience, guided entirely by heart - and the result reflects exactly that. Even today, I believe that the visual identity played a significant role in the recognition of the podcast.
Thank you, Nataša and team.
Rok Slama, the owner of podcast
Zgodbe Zmagovalcev
They captured
the true essence
of the brand.
When I first had the idea for a podcast, I knew I wanted to invest a great deal of effort, time, and expertise into building the brand—but also my heart. And on the very day I was deciding who I would work with, I met Nataša and immediately felt that she was the right person to entrust with the visual identity.
To this day, I’m grateful I had that opportunity, because she captured more than just what I wanted—she captured what I felt. Not just my wishes, but the true essence of the brand.
Together with her team, she guided me exceptionally well through thoughtful questions, conversations, and ideas. They gave me space to express myself and never imposed their own opinions. Before seeing the first concept, I even had a moment where I felt I hadn’t expressed myself clearly enough—that the task ahead of her would be incredibly difficult, especially since I didn’t fully know what I wanted myself.
But the moment I saw the concept, I instantly knew—it was exactly right.
The final phase unfolded naturally, and soon after, we were already creating the first visuals for publication. In the end, Nataša also uploaded everything into Canva, which now allows me to independently edit and adapt anything whenever I need.
It was truly an exceptional experience, guided entirely by heart—and the result reflects exactly that. Even today, I believe that the visual identity played a significant role in the recognition of the podcast.
Thank you, Nataša and team.
Rok Slama, the owner of podcast
Zgodbe Zmagovalcev
It originates from the letter “Z”, representing Zgodbe Zmagovalcev. The form splits into two arrows that glide downward and upward.
This shift - or slide - symbolizes a breaking point and reflects the story of a person standing at a crossroads, where they can choose a change for the better, represented by the upward arrow. Or they can choose not to change and remain trapped in their past, symbolized by the downward arrow.
The upward direction represents ascent, effort, and growth - stepping out of the familiar, even when it feels challenging, because it is worth it. On the other side lies freedom and everything that makes life fuller, richer, and happier.
the concept
the concept
It originates from the letter “Z”, representing Zgodbe Zmagovalcev. The form splits into two arrows that glide downward and upward.
This shift - or slide - symbolizes a breaking point and reflects the story of a person standing at a crossroads, where they can choose a change for the better, represented by the upward arrow. Or they can choose not to change and remain trapped in their past, symbolized by the downward arrow.
The upward direction represents ascent, effort, and growth - stepping out of the familiar, even when it feels challenging, because it is worth it. On the other side lies freedom and everything that makes life fuller, richer, and happier.
the RESULT
the RESULT
Anyone who has overcome a difficult situation (illness, bankruptcy, loss of a loved one, etc.) is free.
The project base
The project base
What inspired the project?
What inspired the project?
word & VISUAL moodboard
word & VISUAL moodboard
COLORS, PATTERNS AND MATERIALS LOGO AND TYPOGRAPHY
We are and live what we speak. Precisely because we have experienced victory ourselves, we remain compassionate and understanding. We cry and laugh together, we allow vulnerability and show who we truly are.
Source of photos:
Visual Guidelines. September 2025 from https://www.pinterest.com
Source of photos:
Visual Guidelines. September 2025 from https://www.pinterest.com
Source of photos:
Visual Guidelines. March 2025 from https://www.pinterest.com
Every person, even the most successful one, has at some point in life found themselves in a difficult situation. And every person—no matter how ordinary, wounded, or rejected—can win and create the life they dream of.
Zgodbe Zmagovalcev - “Stories of Champions” is a podcast hosted by Rok Slama, featuring real-life stories of people who hit rock bottom - facing despair, pain, and loss - and managed to rise again, overcome their challenges,
and create a new, fuller life.
Through inspiring conversations with guests who have already won their personal battles, the podcast offers listeners hope, motivation, and the empowering reminder that anyone - regardless of their past - can choose a new path. Its mission is to awaken inner strength, build (self)confidence, and create a community grounded in compassion, personal growth, and genuine life transformation.
If even one story helps someone take the first step toward change,
the podcast has fulfilled its purpose.
Zgodbe Zmagovalcev - “Stories of Champions” is a podcast hosted by Rok Slama, featuring real-life stories of people who hit rock bottom - facing despair, pain, and loss - and managed to rise again, overcome their challenges,
and create a new, fuller life.
Through inspiring conversations with guests who have already won their personal battles, the podcast offers listeners hope, motivation, and the empowering reminder that anyone - regardless of their past - can choose a new path. Its mission is to awaken inner strength, build (self)confidence, and create a community grounded in compassion, personal growth, and genuine life transformation.
If even one story helps someone take the first step toward change, the podcast has fulfilled its purpose.
THE owners storY/mission
THE story/ mission
Let's make something
Let's make something
meaningful together
meaningful together
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.