Strategy and soul.
Design and launch.
Aesthetics and conversion.

you can have it all

With our full professional attention, we are all in for ...

With our
full professional attention we are all in for ...

have time for what you are
best at, and make a difference.

have time for what you
are best at, and make
a difference out there.

and business goals to be reached while your personal life thrives.

and business goals to be reached while your personal
life thrives.

to pay attention, join your mission, and make better choices to improve life.

you to live your purpose,

your potential users

your development

Get spotted

We all came to the point in our business that felt like the time for the next level, and with mutual respect for one another, we joined forces to step with the new BeSpotted BrandStudio out of the shadows.

We all came to the point in our business that felt like the time
for the next level, and with mutual respect for one another, we joined forces to step with the new BeSpotted BrandStudio out of the shadows.

We are a team of three women who have walked very different career paths.

»The only way to do great work is to love what you do.«

-Steve Jobs-

Steve Jobs-

CEO & senior designer

eye for details geek, warm motivator, ready to dance

Well, hello dear brand creator.

I could escalate the saying ‘Once a designer, always a designer’ to ‘wherever and whenever a designer’. That thing, when I read the menu in restaurants, and while reading it, I debate its typography, letter spacing, etc.
It doesn’t leave me even on vacation when I carelessly navigate my SUP, and I find myself studying its logo. When I think about my professional (de)formation, that playful smile always pops onto my face. :))

Interestingly, as a child, everyone told me to be an economist. I supposedly knew how to handle prices and deal with money. Not quite sure about that. Luckily, my wonderful, caring mother recognised my talent for art and guided me into visual waters. So, I started my professional path as a graphic designer in high school for design and after continued at the Academy of Arts and Design in Ljubljana.

Then gaining professional experiences by creating designs in our family business with a graphic printing tradition. Ended up evolving with building my brand Polonadesign.

I could escalate the saying ‘Once a designer, always a designer’ to ‘wherever and whenever a designer’. That thing, when I read the menu in restaurants, and while reading it, I debete its typography, letter spacing, etc.
It doesn’t leave me even on vacation when I carelessly navigate my SUP, and I find myself studying its logo. When I think about my professional (de)formation, that playful smile always pops onto my face. :))

Interestingly, as a child, everyone told me to be an economist. Yeah, I supposedly knew how to handle prices and deal with money. Not quite sure about that. Luckily, my wonderful, caring mother recognised my talent for art and guided me into visual waters. So, I started my professional path as a graphic designer in high school for design and after continued at the Academy of Arts and Design in Ljubljana.

Then gaining professional experiences by creating designs in our family business with a graphic printing tradition. Ended up evolving with building my brand Polonadesign.

Polona Šterk Košir

Hi there, welcome.

To be honest, I'm more up there in the limitless where the vivid imagination takes over - the place of countless capabilities where everything is possible. And then bring it through design craft and expertise into tangible reality for your brand identity. For me, it's not a job; it's a way of living.

My parents like to say that I drew before I could walk. Most of the time, you could find me running around with coloured pencils. I believe we all have this creative charge inside that we need to express, and my way was through art.

The images in my head are so intense that they need a way out. I'm so thankful that my business side guided me very early on into graphic design, where I can translate your ideas into shapes with a few simple lines that get your brand understood.

After Academy, I got a job at an agency where I soon stepped into the shoes of a creative designer - working on some stunning projects and perfecting my skills.

A few years went by when the moment came for me to leave the agency and open my Designa studio where I don't feel I go to work every day but really to a space where I enjoy and tap into my creative mood, which overflows in living that higher purpose and contributing to changing
the world.

SENIOR DESIGNER & PR

imagination hiker,
just breathing,
exercise suitor

Nataša Kastelic

Hi, lovely to have you here.

It was a long journey for me to take my spot in career life, and I have been interested in so many things, some deeper than others. Being short on self-esteem held me back from expanding them many times in the past and wasting time on things that were not my perspective. But it also taught me how to keep going.

After I finished my studies as an architect, I joined my sister.

With all the ideas of how to serve brands better, taking a brand strategy course was most beneficial. And not just for business development but also for me personally.

I don't know how it is with you when something catches your attention, but if we are a little alike, you can guess it didn't stay with just one course and one workshop. And it didn't stay just with learning from top recognisable strategists out there;

I also put it into practice with our clients and friends developing their brands. When the results started coming, I knew I had found my happy place and what I would like to pursue as a profession. It all came together, as puzzles do.

BRAND STRATEGIST & COPY

the truth and
depth nerd,
sincere laughter fan,
no stranger to tears

the truth and depth nerd, sincere laughter fan,
no stranger to tears

Alenka Šterk

Creative life style

Explore nature & love earth

Happy place & laughter for all

Focus on the essential

Team effort & collaboration

WE STAND FOR ↓

02

03

04

05

01

What you should know about us ...

Are you ready for design as outstanding as your brand?

We believe that building a brand is not just about making money but also about forming better choices, doing what you enjoy and standing for a good cause from which both the planet and humankind can benefit. It is about having a big picture in mind.

We believe that building a brand is not just about making money but also about forming better choices, doing what you enjoy and standing for a good cause from which both the planet and humankind can benefit. It is about having a big picture
in mind.

06 BEYOND MAKING MONEY

We are in love with nature, sustainability and preserving both natural and cultural heritage for generations to come. These are not fancy words anymore. It's the must-take action to prevent our planet from being doomed for more damage! Agree?

05 WE LOVE OUR PLANET AND PEOPLE

We look at a brand as a whole organism, like our body. Therefore it needs a holistic approach and firm foundation to make it in the long run. Your brand will not be around just for another month or so, right?

04 AS WHOLE

We are not just order-takers but aim for the community, friendship and sincere collaboration that converts the best results. Once your brand is under our wings, it has our full professional attention to thrive in getting spotted and crush goals. What's more than to work with people that have your back?

03 OUR CLIENTS ARE OUR PARTNERS

We guarantee just for you made graphic solutions, a brand look tailored to your taste, unique voice and story. We assume you want to show up feeling confident in your brand visual identity that will represent your credibility and awaken trustworthiness at first glance, right?

We guarantee just for you made graphic solutions, a brand look tailored to your taste, unique voice and story. We assume you want to show up feeling confident in your brand visual identity that will represent your credibility and awaken trustworthiness at
first glance, right?

02 our commitment

First, we listen to you and your dream of a successful brand and how it makes a difference. We dive deep to get your vision and plan. Why? So that we can make connections and bridge the gaps to reach the awareness your brand needs because it deserves to be seen.

First, we listen to you and your dream of a successful brand and it makes a difference. We dive deep to get your vision and plan. Why? So that we can make connections and bridge the gaps to reach the awareness your brand needs because it deserves to be seen.

01 HEAR YOU, PRESENT YOU

I believe there is
no successful business without good design.

»When I opened my business, I wanted people to recognize me as an organized, well-kept,
and professional woman. I aimed to infuse my content and website with the vibrations of nature, colors, beauty, and sensuality. This allows me to connect with people who appreciate the same values.

I have been collaborating with Polona for several years. Her professionalism has impressed me. I also need a designer who listens to me patiently, understands, is flexible, and reliable.
I felt this with Polona from our first meeting. It pleasantly surprised me that she is also skilled in web design and navigates well on my platform. We elevated the brand identity of "Prvinska hrana" to a new dimension, and people noticed it immediately. Customers often praise how clear and beautiful my content is. I believe there is no successful business without good design.«

»When I opened my business, I wanted people to recognize me as an organized, well-kept,
and professional woman. I aimed to infuse my content and website with the vibrations of nature, colors, beauty, and sensuality. This allows me to connect with people who appreciate the same values.

I have been collaborating with Polona for several years. Her professionalism has impressed me. I also need a designer who listens to me patiently, understands, is flexible, and reliable.
I felt this with Polona from our first meeting. It pleasantly surprised me that she is also skilled in web design and navigates well on my platform. We elevated the brand identity of "Prvinska hrana" to a new dimension, and people noticed it immediately. Customers often praise how clear and beautiful my content is. I believe there is no successful business without
good design.«

Mojca Vozel, Prvinska hrana

NEXT →

← PREV

Our idea of
a royal logo brought
to life with ease.

Our idea of
a royal logo brought
to life
with ease.

»Nataša brought our idea of a royal logo, which builds on the basic logo
of the Vistra company, to life with ease - the logo is now a light and simple
yet powerful addition adorning our boutique bathroom equipment salon.
Nataša is the kind of artist who takes the time to feel you, listens to you,
and then brews it all together in her magical cauldron.

We gladly recommend her to other business partners, as she is professional and reliable, and her products are outstanding. Now that I've known her for some time, I quickly recognize which logos are her work - they are never "at first glance," but always reflect her warmth and thoughtful graphic design.«

»Nataša brought our idea of a royal logo, which builds on the basic logo
of the Vistra company, to life with ease - the logo is now a light
and simple yet powerful addition adorning our boutique bathroom equipment salon.

Nataša is the kind of artist who takes the time to feel you, listens to you,
and then brews it all together in her magical cauldron.

We gladly recommend her to other business partners, as she is professional and reliable, and her products are outstanding.

Now that I've known her for some time, I quickly recognize which
logos are her work - they are never "at first glance," but always
reflect her warmth and thoughtful
graphic design.«

Špela Rozman, Vistra butik

NEXT →

← PREV

Out of this collaboration emerged a beautiful logo that magically embodies my story.

Out of this collaboration emerged a beautiful logo
that magically embodies
my story.

»Collaborating with Nataša and her personal approach is truly something
unique for me. Her genuine interest in me, my journey, and my mission, woven
with her talent, sincerity, and artistic flair, exceeded my initial expectations.

Out of this collaboration emerged a beautiful logo that magically
embodies my story.

Without a doubt, I highly recommend Nataša to anyone who wants their logo to
be truly personalized and distinctive.«

»Collaborating with Nataša
and her personal approach is truly something unique for me.

Her genuine interest in me,
my journey, and my mission, woven with her talent, sincerity,
and artistic flair, exceeded my
initial expectations.

Out of this collaboration emerged
a beautiful logo that magically embodies my story.

Without a doubt, I highly recommend Nataša to anyone
who wants their logo to be truly personalized and distinctive.«

Emil Ledenko, Ledeni

NEXT →

← PREV

A vision
translated into a visual
and graphic.

»My graphic designer, Polona, once again
masterfully senses me and my vision.

She gracefully translates it into a visual
and graphic, brand identity
with exceptional tenderness.

Polona, for me, you are a true fairy.«

»My graphic designer,
Polona, once again
masterfully senses me
and my vision.

She gracefully translates
it into a visual and graphic,
brand identity with
exceptional tenderness.

Polona, for me, you are
a true fairy.«

Staša Puc Vesel

NEXT →

← PREV

...they praised
the logo, calling
it excellent.

These days, I'm working in a larger company, and they praised the logo, calling it excellent.

They asked who created it, as it's so clear and concrete.
I mentioned that it's your creation (Polona) and that you also designed my website.

These days, I'm working in
a larger company, and they praised the logo, calling it excellent.

They asked who created it, as
it's so clear and concrete.

I mentioned that it's your
creation (Polona) and that
you also designed
my website.

Aleksander Vozel, AV Finance

Aleksander Vozel,
AV Finance

NEXT →

← PREV

In short,
I got all of that,
and much more!

In short,
I got all of
that, and
much more!

»I decided on a brand strategy because I wanted to determine how my brand should look, what message I want to convey with it, and most importantly, to whom. I was seeking new, fresh ideas for promotion, with the biggest challenge being
the advertising of my service online.

In short, I got all of that, and much more! Alenka and Polona exceeded all my expectations, for which I am endlessly grateful to them. From the moment I met them, I strongly believed that together we could create something beautiful.«

»I decided on a brand strategy because I wanted to determine
how my brand should look, what message I want to convey with it, and most importantly, to whom.

I was seeking new, fresh ideas for promotion, with the biggest
challenge being the advertising
of my service online.

In short, I got all of that,
and much more!

Alenka and Polona exceeded all my expectations, for which I am endlessly grateful to them.

From the moment I met them, I strongly believed that together we could create something beautiful.«

Klementina Likar Božič, Clemabelle

Klementina Likar Božič,
Clemabelle

NEXT →

← PREV

We have built a new, simple, and very appealing visual identity that is now well-known and recognizable.

From the very first conversation, Polona impressed us with her warmth, her past portfolio, her dedicated approach, innovative suggestions, and, as we discovered during our collaboration, her willingness to make corrections or improvements.

We are pleased that she initially provides suggestions based on our preferences but also thinks broadly, suggesting alternative options, many of which we have accepted.

We can commend her as responsive, and always open to further discussions and adjustments.
Together with her, we have built a new, simple, and very appealing visual identity that is now well-known and recognizable. Both we and our customers find it very pleasant and likeable.

From the very first conversation, Polona impressed us with her warmth, her past portfolio, her dedicated approach, innovative suggestions, and, as we discovered during our collaboration, her willingness to make corrections or improvements.

We are pleased that she initially provides suggestions based on our preferences but also thinks broadly, suggesting alternative options, many of which we have accepted.

We can commend her as responsive, and always open to further discussions and adjustments.
Together with her, we have built a new, simple, and very appealing visual identity that is now well-known and recognizable. Both we and our customers find it very pleasant
and likeable.

Pedosana

NEXT →

← PREV

We found the brand identity exactly the way Solemio is!

"I felt I needed a new logo because the old one was no longer mine. Thank you, Polona, for "appearing" at the right time. I would say that also in the right place because we got along well. Both Polona and Alenka, helped me in this (not very easy) process when we rediscovered Solemio, my and our story. I think that together we found the brand identity exactly the way Solemio, its story, and the mission is. I like to joke that at first,

I felt like I got a new boyfriend. :) It was full of excitement and butterflies in my stomach and I wanted to show it to everyone as soon as possible.

Thanks for a great job."

"I felt I needed a new logo because the old one was no longer mine.

Thank you, Polona, for "appearing" at the right time. I would say that also in the right place because we got along well. Both Polona and Alenka, helped me in this (not very easy) process when we rediscovered Solemio, my and our story.

I think that together we found the brand identity exactly the way Solemio, its story, and the mission is. I like to joke that at first,

I felt like I got a new boyfriend. :) It was full of excitement and butterflies in my stomach and I wanted to show it to everyone as soon as possible.

Thanks for a great job."

Staša Filipi Tasič, Solemio – barefoot online store

NEXT →

← PREV

Within a month of launching the new corporate image on our online store, sales have also increased.

»I got in touch with Mrs. Kastelic based on a recommendation.
In our first meeting, we found a common ground in terms of what we want
and what we expect. After a good week, we received the initial drafts
of the logo and brand identity system, and it was indeed a close match
to what we had agreed upon. She took into account our additional
requirements and wishes.

Within a month of launching the new brand identity on our online store,
sales have also increased.«

»I got in touch with Mrs. Kastelic
based on a recommendation.

In our first meeting, we found a common ground in terms of what we want and what we expect.

After a good week, we received the initial drafts of the logo and brand identity system, and it was indeed a close match to what we had agreed upon. She took into account our additional requirements and wishes.

Within a month of launching the new brand identity on our online store, sales have also increased.«

NEXT →

← PREV

G.R., Hiša ortopedske obutve

Together we can do more.

Together we can do more.
Together we can do all.

Together we can do all.

We Believe

The next level comes after

The next level comes after
changing your perspective.

changing your perspective.

Listening, observing &

Listening, observing &
creative expression.

creative expression.

We Believe

The delight is

The delight is
in the details.

in the details.

We Believe

where to next:

More about our services

How we can help?

Our portfolio

Explore

Let's make something

meaningful together

You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.

We can't wait to hear your story and what you stand for.

We would love for you to hang out with us on social media.

Join the list

Let's grow together.

Privacy Policy

BeSpotted BrandStudio

BeSpotted BrandStudio

With our full professional attention, we are all in for ...

With our full professional attention we are all in for ...

CEO & senior designer