Varuška Živa
Varuška Živa
Brand workshop
Brand identity
Website
Brand workshop
Brand identity
Website
To stand out in all the noise, you need
The challenge was to create a brand identity and website that Živa, the founder of Varuška Živa (Nanny Živa), would genuinely feel is her own and proudly showcase. We aimed to capture her joyful, playful spirit and creative flair, on a mission to enrich special events for children and fill their hearts with happiness. At the same time, we wanted to convey her professional approach, which assures clients that they can fully trust her to deliver on her promises.
the challEnge
the challEnge
Client: Varuška Živa, Živa Gregorač Tomše d.o.o. I Strategy and design by: Alenka Šterk & Polona Šterk Košir, @polonadesign I Year: 2023
The challenge was to create a brand identity and website that Živa, the founder of Varuška Živa (Nanny Živa), would genuinely feel is her own and proudly showcase. We aimed to capture her joyful, playful spirit and creative flair, on a mission to enrich special events for children and fill their hearts with happiness. At the same time, we wanted to convey her professional approach, which assures clients that they can fully trust her to deliver on her promises.
Client: Varuška Živa,
Živa Gregorač Tomše d.o.o.
Strategy and design by:
Alenka Šterk & Polona Šterk Košir
@polonadesign, Year: 2023
Let's Bring
Joy to Children!
Let's Bring Joy
to Children!
"After 10 years of work, I started to feel that the time had come for a new brand identity. One that would truly suit me and I could proudly show everyone. The old brand identity had served its time after more than 10 years and no longer aligned with our work and vision.
So I started looking for a new designer. This time, I wanted to work with someone I could connect with, and I must admit that we truly achieved that with Polona and Alenka! Only with this new design did I truly realize how successful collaboration can be when you find someone you truly vibe with and connect with.
After the first introductory email, we had our first online meeting to discuss my wishes, budget, and everything else. Right after the meeting, I knew we would work well together, and I quickly confirmed the collaboration.
Once I confirmed my commitment, we scheduled a workshop that lasted a full 6 hours. At first, I didn’t quite understand why it was necessary, but now, after the whole process is complete, I would recommend it to anyone who decides to work with Polona and Alenka.
During the workshop, they really get to know their client in detail, ask questions that sometimes make you sweat, and dig deep. This way, they truly understand their client, making it easier to design what you want, even if you don't exactly know what you want yourself. :)
The investment in design and the proper preparation of content in the background definitely paid off, and I’m really happy to show off the new brand identity to everyone with pride.
I've already recommended Polona and Alenka to others multiple times, and I will continue to do so. This has been by far the most professional, yet also pleasant and friendly, collaboration I've ever had."
Živa Gregorač Tomše, the owner of Varuška Živa –
Child care and animation at your event
At first, I didn’t quite understand why it was necessary ...
"After 10 years of work, I started to feel that the time had come for a new brand identity. One that would truly suit me and I could proudly show everyone. The old brand identity had served its time after more than 10 years and no longer aligned with our work and vision.
So I started looking for a new designer. This time, I wanted to work with someone I could connect with, and I must admit that we truly achieved that with Polona and Alenka! Only with this new design did I truly realize how successful collaboration can be when you find someone you truly vibe with and connect with.
After the first introductory email, we had our first online meeting to discuss my wishes, budget, and everything else. Right after the meeting, I knew we would work well together, and I quickly confirmed the collaboration.
Once I confirmed my commitment, we scheduled a workshop that lasted a full 6 hours. At first, I didn’t quite understand why it was necessary, but now, after the whole process is complete, I would recommend it to anyone who decides to work with Polona
and Alenka.
During the workshop, they really get to know their client in detail, ask questions that sometimes make you sweat, and dig deep. This way, they truly understand their client, making it easier to design what you want, even if you don't exactly know what you want yourself. :)
The investment in design and the proper preparation of content in the background definitely paid off, and I’m really happy to show off the new brand identity to everyone
with pride.
I've already recommended Polona and Alenka to others multiple times, and I will continue to do so. This has been by far the most professional, yet also pleasant and friendly, collaboration I've ever had."
Živa Gregorač Tomše, the owner
of Varuška Živa – Child care and
animation at your event
The concept is based on the connection between, on one side, colours, scattered letters, and shapes, and the other side, confetti, fun, playfulness, and carefree, happy children.
Symbolically, a heart is placed within the letter "V," representing Živa (nanny Živa) with open arms, who is the heart of the brand. She is there to bring joy to children and ensure that special events are safe and fun for them as well.
The chain, as a symbol of connection, completes the story by speaking about the forming of friendships through animated interaction between the nanny and the children, as well as among the children themselves.
the concept
the concept
The concept is based on the connection between, on one side, colours, scattered letters, and shapes, and the other side, confetti, fun, playfulness, and carefree, happy children.
Symbolically, a heart is placed within the letter "V," representing Živa (nanny Živa) with open arms, who is the heart of the brand. She is there to bring joy to children and ensure that special events are safe and fun for them as well.
The chain, as a symbol of connection, completes the story by speaking about the forming of friendships through animated interaction between the nanny and the children,
as well as among the children themselves.
before / after
BEFORE / AFTER
the RESULT
the RESULT
Playful, colorful, polka dots, light, airy, imaginative, fun, warm, welcoming, accepting, reliable, safe, trustworthy, neat, professional, expert, inspired by wild imagination, extremely enthusiastic, satisfied, happy, cheerful, relaxed, playful and in motion, connected, safe, noticed, unique, accepted.
Playful, colorful, polka dots, light, airy, imaginative, fun, warm, welcoming, accepting, reliable, safe, trustworthy, neat, professional, expert, inspired by wild imagination, extremely enthusiastic, satisfied, happy, cheerful, relaxed, playful and in motion, connected, safe, noticed, unique, accepted.
Children are lively and curious, they need colors and play. This is how they learn, learn about their limits and develop. I want to support children in this, to strengthen their fantasy world while they are having fun.
The project base
The project base
What inspired the project?
What inspired the project?
word moodboard
word moodboard
visual moodboard
Contented, smiling, happy children are the ones I have in mind and the center of what I do and create. I'm here to bring them joy and spice up their events to make them special for them too.
When I take over the care
and entertainment of children,
I ensure that parents can enjoy time for themselves at events. I provide a professional approach and reliable execution of the tasks entrusted to me.
VISUAL moodboard
Živa, the founder and heart of the Varuška Živa brand, discovered her passion for creativity at a young age. Whether she was painting, cutting, or assembling, she could easily lose herself for hours in the process of creating various projects.
Full of energy and playfulness, Živa is always on the go, making it hard to find her at rest. Even while studying, she consistently sought out additional work to keep herself busy.
Her journey even led her to explore childcare, which gradually evolved into an independent business venture. Today, she has built the comprehensive Varuška Živa brand, where you can find everything that brings joy to children, all in one place.
Živa, the founder and heart of the Varuška Živa brand, discovered her passion for creativity at a young age. Whether she was painting, cutting, or assembling, she could easily lose herself for hours in the process of creating various projects.
Full of energy and playfulness, Živa is always on the go, making it hard to find her at rest. Even while studying, she consistently sought out additional work to keep herself busy.
Her journey even led her to explore childcare, which gradually evolved into an independent business venture. Today, she has built the comprehensive Varuška Živa brand, where you can find everything that brings joy to children, all in one place.
THE owners storY/mission
THE story/ mission
Let's make something
Let's make something
meaningful together
meaningful together
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.