Čebelarstvo Tekavčič
Čebelarstvo Tekavčič
Brand identity
Packaging design
Brand identity
Packaging design
To stand out in all the noise, you need
The owner of Čebelarstvo (beekeeping) Tekavčič, aware of the competitive honey market, set out to strengthen the brand's visibility. His goal was to elevate their products with a premium visual identity through distinctive packaging and branding, emphasizing the precious and superior qualities of honey. At the same time, he had a forward-looking vision of expanding into international markets with their innovative honey-based products.
the challEnge
the challEnge
Client: Čebelarstvo Tekavčič I Design by: Nataša Kastelic, @designastudio I Year: 2021
The owner of Čebelarstvo (beekeeping) Tekavčič, aware of the competitive honey market, set out to strengthen the brand's visibility. His goal was to elevate their products with a premium visual identity through distinctive packaging and branding, emphasising the precious and superior qualities of honey. At the same time, he had a forward-looking vision of expanding into international markets with their innovative honey-based products.
Client: Čebelarstvo Tekavčič Design by: Nataša Kastelic,
@designastudio
Year: 2021
Enjoy the sweet moments
Enjoy
the sweet
moments
"The search for a partner to shape the brand visuals of our brand has found a meaningful connection under Nataša's leadership.
Why?
Your passion for creation is clearly reflected in every detail you've designed for it. Capturing the essence and transforming it into a brand visuals is exceptional. Your commitment to quality and attention to detail is stunning.
Our meetings have been marked by professionalism and your pleasant demeanour. Your curiosity and desire to understand our business were, of course, crucial in selecting a designer and shaping the brand visuals that truly reflects our values and identity. Not only have you designed our visual identity, but you're also part of our daily story. I look forward to further collaboration and the new projects we will create together.
In short, thank you Nataša for being part of our story and for helping us take a step forward."
Miha Tekavčič, the owner of Čebelarstvo Tekavčič – beekeeping & honey products
... marked by professionalism and your pleasant
demeanour.
"The search for a partner to shape the brand visuals of our brand has found a meaningful connection under Nataša's leadership.
Why?
Your passion for creation is clearly reflected in every detail you've designed for it. Capturing the essence and transforming it into a brand visuals is exceptional. Your commitment to quality and attention to detail is stunning.
Our meetings have been marked by professionalism and your pleasant demeanour. Your curiosity and desire to understand our business were, of course, crucial in selecting a designer and shaping the brand visuals that truly reflects our values and identity. Not only have you designed our visual identity, but you're also part of our daily story. I look forward to further collaboration and the new projects we will create together.
In short, thank you Nataša for being part of our story and for helping us take a step forward."
Miha Tekavčič, the owner
of Čebelarstvo Tekavčič –
beekeeping & honey products
The idea centres on positioning a bee as the queen at the heart of the logo, symbolizing its pivotal role around which everything else revolves.
It reflects the deep care and affection the brand owner holds for bees, honey production, and the resulting honey products characterized by their regal flavour.
It narrates the tale of the sun, gradually transforming into a golden drop of honey.
Key words: bee, honey, sun, flower, honeycomb, hexagon, sacred geometry, center, drop of sun, queen, royal taste, honey, drops of honey, rays.
The idea centres on positioning a bee as the queen at the heart of the logo, symbolizing its pivotal role around which everything else revolves.
It reflects the deep care and affection the brand owner holds for bees, honey production, and the resulting honey products characterized by their regal flavour.
It narrates the tale of the sun, gradually transforming into a golden drop of honey.
Key words: bee, honey, sun, flower, honeycomb, hexagon, sacred geometry, center, drop of sun, queen, royal taste, honey, drops of honey, rays.
the concept
the RESULT
the RESULT
Miha, the owner of Čebelarstvo Tekavčič, developed a deep connection with bees early in life. Initially, he observed beekeeping from a distance, but over time, he gained valuable hands-on experience with various aspects of the craft. As he grew older, Miha made the clear choice to continue his family's beekeeping tradition, but in a contemporary manner.
What began with just five bee colonies steadily grew. Today, the Tekavčič family proudly manages over a hundred thriving colonies, with each family member contributing to their care and upkeep in a unique way. To ensure the best foraging conditions, they transport their bees to pristine natural environments across Slovenia. From the bees' harvest, they create a range of high-quality and innovative products, including their renowned honey wine.
For the Tekavčič family, bees have become a cherished part of everyday life. They can't imagine their days without the calming hum of the apiary and the sweet, soothing scent that fills the air.
In light of the environmental challenges that bees face, the family is more dedicated than ever, approaching beekeeping with increasing care, attention, and love to ensure the health and well-being of their beloved colonies.
Miha, the owner of Čebelarstvo Tekavčič, developed a deep connection with bees early in life. Initially, he observed beekeeping from a distance, but over time, he gained valuable hands-on experience with various aspects of the craft. As he grew older, Miha made the clear choice to continue his family's beekeeping tradition, but in a contemporary manner.
What began with just five bee colonies steadily grew. Today, the Tekavčič family proudly manages over a hundred thriving colonies, with each family member contributing to their care and upkeep in a unique way. To ensure the best foraging conditions, they transport their bees to pristine natural environments across Slovenia. From the bees' harvest, they create a range of high-quality and innovative products, including their renowned honey wine.
For the Tekavčič family, bees have become a cherished part of everyday life. They can't imagine their days without the calming hum of the apiary and the sweet, soothing scent that fills the air.
In light of the environmental challenges that bees face, the family is more dedicated than ever, approaching beekeeping with increasing care, attention, and love to ensure the health and well-being of their beloved colonies.
THE owners storY/mission
THE story/ mission
Let's make something
Let's make something
meaningful together
meaningful together
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.