The company previously used a simple graphic solution. However, with the redesign of the brand visuals, they wanted to communicate that they are constantly evolving and growing. Their objective was to craft a contemporary, standout visual identity that embodies their expert yet friendly approach to client service. It reflects the operation of the company PROline, and it's both professional/serious and playful. The rebranded visuals have powerful messaging and combine multiple layers of visual meanings.
the challEnge
the challEnge
Client: PROline, Damjan Kumek s.p. I Design by: Nataša Kastelic, @designastudio I Year: 2023
The company previously used a simple graphic solution. However, with the redesign of the brand visuals, they wanted to communicate that they are constantly evolving and growing. Their objective was to craft a contemporary, standout visual identity that embodies their expert yet friendly approach to client service. It reflects the operation of the company PROline, and it's both professional/serious and playful. The rebranded visuals have powerful messaging and combine multiple layers of visual meanings.
Client: PROline, Damjan Kumek s.p.
Design by: Nataša Kastelic, @designastudio, Year: 2023
Powder coating
specialists
Powder coating
specialists
The relocation of our offices also brought with it a new visual identity. We approached the change of our logo with some hesitation, unsure of how to even begin the process. From our very first meeting, Nataša immediately understood our energy, enthusiasm, and vision, and designed everything flawlessly.
When Damjan saw the first draft, he said: "THIS IS IT! No one better change a thing!" :) Nataša, you’re truly amazing – you completely captured and reflected our essence.
We absolutely love our new look.
Damjan Kumek and Tina Topolič,
the owners of PROline – powder coating
We absolutely
love our
new look.
"The relocation of our offices also brought with it a new visual identity. We approached the change of our logo with some hesitation, unsure of how to even begin the process. From our very first meeting, Nataša immediately understood our energy, enthusiasm, and vision, and designed everything flawlessly.
When Damjan saw the first draft,
he said: "THIS IS IT! No one better change a thing!" :) Nataša, you’re truly amazing – you completely captured and reflected
our essence.
We absolutely love our new look."
Damjan Kumek and Tina Topolič,
the owners of PROline – powder coating
Scattered dots, treatment of large surfaces, and a checkmark are unified forms that convey their excellence, expertise, and reliability.
The main concept idea is rooted in the symbolism of powder coating. This is a technique where colour is applied to the surface of the processed object in the form of powdered particles, dispersedly.
Key words:
Powder Coating, Scattered, Surface, Large Surface, Treatment, Technology,
High Quality, Dot/Dots, Line, Reliability.
the concept
the concept
Scattered dots, treatment of large surfaces, and a checkmark are unified forms that convey their excellence, expertise, and reliability.
The main concept idea is rooted in the symbolism of powder coating. This is a technique where colour is applied to the surface of the processed object in the form of powdered particles, dispersedly.
Key words: Powder Coating, Scattered, Surface, Large Surface, Treatment, Technology, High Quality, Dot/Dots, Line, Reliability.
the RESULT
the RESULT
PROline Company specializes in powder coating metals, a durable and eco-friendly method for finishing a variety of metal products.
Over the years, powder coating has become their core focus, thanks to their expertise, knowledge of material processing, and the large capacity of their furnace. In response to growing demand, the company made a strategic move in 2022, purchasing their own premises and establishing a permanent base in Kidričevo.
The experience they've gained is evident in the quality of their final products and their ability to meet even the most challenging customer demands with a combination of professionalism and friendliness. The PROline team takes pride in their personal approach, treating each client with individual care, whether they are large corporations or small businesses.
By utilizing advanced technology and an innovative approach, they ensure top-tier service, consistently meeting industry standards and striving for high and consistent quality. The company continuously invests in employee training and fosters strong relationships within the team. Their operations extend throughout Slovenia and beyond.
PROline Company specializes in powder coating metals, a durable and eco-friendly method for finishing a variety of metal products.
Over the years, powder coating has become their core focus, thanks to their expertise, knowledge of material processing, and the large capacity of their furnace. In response to growing demand, the company made a strategic move in 2022, purchasing their own premises and establishing a permanent base in Kidričevo.
The experience they've gained is evident in the quality of their final products and their ability to meet even the most challenging customer demands with a combination of professionalism and friendliness. The PROline team takes pride in their personal approach, treating each client with individual care, whether they are large corporations or small businesses.
By utilizing advanced technology and an innovative approach, they ensure top-tier service, consistently meeting industry standards and striving for high and consistent quality. The company continuously invests in employee training and fosters strong relationships within the team. Their operations extend throughout Slovenia and beyond.
THE owners storY/mission
THE story/ mission
Let's make something
Let's make something
meaningful together
meaningful together
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.