FeedBond
FeedBond
Brand strategy
Brand identity
Promotion materials
Brand strategy
Brand identity
Promotion materials
In its early days, there was Spešl – a small online store created by Amanda, the owner, who brought together products handcrafted by mothers and offered them through one supportive platform. As Amanda’s expertise grew and she began helping mothers navigate feeding challenges, the brand gradually outgrew this original concept and evolved into a source of specialised guidance, knowledge, and expert-led care for newborn feeding.
The key challenge of the project was to translate this organic evolution into
a coherent, future-ready brand: redefining its strategic foundation, shaping
a clear positioning, and finding a new name that genuinely captured what Spešl had become. This transformation culminated in FeedBond – a brand that reflects Amanda’s mission and the meaningful support she provides to mothers at every step of their feeding journey.
the challEnge
the challEnge
Client: Feedium d.o.o., Amanda Golob I Strategy and design by: Lea Malenšek, Alenka Šterk, Polona Šterk Košir & Nataša Kastelic, Year: 2026
In its early days, there was Spešl – a small online store created by Amanda, the owner, who brought together products handcrafted by mothers and offered them through one supportive platform.
As Amanda’s expertise grew and she began helping mothers navigate feeding challenges, the brand gradually outgrew this original concept and evolved into a source
of specialised guidance, knowledge, and expert-led care for newborn feeding.
The key challenge of the project was to translate this organic evolution into
a coherent, future-ready brand: redefining its strategic foundation, shaping
a clear positioning, and finding a new name that genuinely captured what Spešl had become. This transformation culminated in FeedBond –
a brand that reflects Amanda’s mission and the meaningful support she provides to mothers at every step of their feeding journey.
Client: Feedium d.o.o., Amanda Golob Strategy and design by:
Lea Malenšek, Alenka Šterk,
Polona Šterk Košir & Nataša Kastelic,
Year: 2026
Feeding with knowledge for creating a firm bond with your baby.
Feeding with knowledge for creating
a firm bond with your baby.
"When I decided to rebrand, I thought we would be creating 'just' a new name, vision, and identity. In reality, it was a much deeper process.Together, we truly and holistically deconstructed me, my values, my outlook on the brand, my mission, and my vision for the future.
Throughout the entire process, I was also rediscovering myself — as an entrepreneur, as a woman, and as a human being. It was a very intense process, full of questions, reflection, and personal growth. In the end, it brought much more than I ever expected.
Today, I feel that the brand is finally exactly what I always felt it should be. Authentic. Clear. Powerful. And completely aligned with who I am. I was thrilled with the entire approach to the work — how deep, strategic, and at the same time deeply human the whole process was managed.
The way the brand materials were designed also means the world to me, because you can truly feel the story, direction, and depth in them.
This wasn't just a rebranding. It was a transformation. I highly recommend it to anyone who wants to build or revamp their brand thoroughly — not just from the outside, but from within."
Amanda Golob,
the founder and owner of FeedBond
This wasn't just
a rebranding.
It was a transformation.
"When I decided to rebrand,
I thought we would be creating 'just' a new name, vision, and identity.
In reality, it was a much deeper process.Together, we truly and holistically deconstructed me, my values, my outlook on the brand,
my mission, and my vision
for the future.
Throughout the entire process,
I was also rediscovering myself —
as an entrepreneur, as a woman, and as a human being.
It was a very intense process, full of questions, reflection, and personal growth. In the end, it brought much more than I ever expected.
Today, I feel that the brand is finally exactly what I always felt it should be. Authentic. Clear. Powerful.
And completely aligned with
who I am.
I was thrilled with the entire approach to the work — how deep, strategic, and at the same time deeply human the whole process was managed.
The way the brand materials were designed also means the world to me, because you can truly feel the story, direction, and depth in them.
This wasn't just a rebranding.
It was a transformation. I highly recommend it to anyone who wants to build or revamp their brand thoroughly — not just from the outside, but from within."
Amanda Golob,
the founder and owner of FeedBond
The FeedBond symbol is formed from two interwoven droplets that create the shape of the letter B and express the brand’s core idea - bonding and connection.
The smaller droplet represents the baby: gentleness, nourishment, and the need for closeness.
The larger droplet represents the mother: strength, knowledge, protection, and the support a child feels through her responses and care.
Their interlacing illustrates the trust and relationship that emerge during feeding, symbolically extending the idea of bonding to the wider network of people involved in the child’s development. With its simple and soft design, the symbol conveys the essence of FeedBond - a gentle yet powerful connection built through proper feeding.
the concept
the concept
The FeedBond symbol is formed from two interwoven droplets that create the shape of the letter B and express the brand’s core idea - bonding and connection.
The smaller droplet represents the baby: gentleness, nourishment, and the need
for closeness.
The larger droplet represents the mother: strength, knowledge, protection, and the support a child feels through her responses and care.
Their interlacing illustrates the trust and relationship that emerge during feeding, symbolically extending the idea of bonding to the wider network of people involved in the child’s development. With its simple and soft design, the symbol conveys the essence of FeedBond - a gentle yet powerful connection built through proper feeding.
before / after
BEFORE / AFTER
the RESULT
the RESULT
Strength, courageous, bald, elegant, expertise, fluid - milk, knowledge about feeding a baby, bond, connective, trust, community, safe, support, nourishment, tenderness, ”only the best for a baby”.
Strength, courageous, bald, elegant, expertise, fluid - milk, knowledge about feeding a baby, bond, connective, trust, community, safe, support, nourishment, tenderness, ”only the best for a baby”.
The project base
The project base
What inspired the project?
What inspired the project?
word moodboard
word moodboard
In response to limited awareness of proper oral cavity development and feeding tool selection, FeedBond connects those shaping a child’s development and promotes knowledge-sharing and collaboration to raise social awareness.
In the field of infant development, it drives meaningful change and pushes established boundaries with courageous conviction grounded in credibility. In its practice, it is anchored in inner strength, demonstrated through steady resilience in the face of obstacles and misunderstanding.
FeedBond approaches every person and situation with professionalism, integrity, and an authentic presence, thereby strengthening its role as a trusted companion in infant development and a reliable partner to mothers and professionals in the field of child development.
A mother who is expecting or already holding her baby feels supported through the knowledge she gains from the FeedBond. With a deeper understanding of her child, the right products, and access to experts, she naturally feels empowered.
At the heart of FeedBond is a simple belief: every mother deserves knowledge, understanding, and support – no matter how she feeds her baby.
What began as Spešl, a small online store uniting products crafted by mothers, gradually evolved as Amanda’s work shifted from selling items to offering compassion, clarity, and expert guidance to families navigating newborn feeding.
Through countless conversations with mothers, she saw how often they lacked reliable information and a safe place to ask questions, and FeedBond grew into exactly that place.
Today, the brand stands for connection: between mother and baby, between families and professionals, and within the wider circle of people who care for a child. It is a warm, inclusive space where breastfeeding, pumping, and bottle-feeding are all respected – because every mother deserves to feel supported, confident, and never alone.
At the heart of FeedBond is a simple belief: every mother deserves knowledge, understanding, and support – no matter how she feeds her baby.
What began as Spešl, a small online store uniting products crafted by mothers, gradually evolved as Amanda’s work shifted from selling items to offering compassion, clarity, and expert guidance to families navigating newborn feeding.
Through countless conversations with mothers, she saw how often they lacked reliable information and a safe place to ask questions, and FeedBond grew into exactly that place.
Today, the brand stands for connection: between mother and baby, between families and professionals, and within the wider circle of people who care for a child. It is a warm, inclusive space where breastfeeding, pumping, and bottle-feeding are all respected – because every mother deserves to feel supported, confident, and never alone.
THE owners storY/mission
THE story/ mission
Let's make something
Let's make something
meaningful together
meaningful together
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.