Brand identity
Website
Brand identity
Website
We had the privilege of collaborating with Aleksander Vozel, one of Slovenia’s leading financial advisers.
The challenge was to develop a visual identity for his personal brand that truly reflects his stature and wide range of expertise for which businessmen hire him as an ideal partner who has the breadth, depth and courage to quickly resolve challenging situations.
the challEnge
the challEnge
We had the privilege of collaborating with Aleksander Vozel, one of Slovenia’s leading financial advisers.
The challenge was to develop a visual identity for his personal brand that truly reflects his stature and wide range of expertise for which businessmen hire him as an ideal partner who has the breadth, depth and courage to quickly resolve
challenging situations.
"These days, I'm working in a larger company, and they praised the logo, calling it excellent.
They asked who created it, as it's so clear and concrete.
I mentioned that it's your creation (Polona) and that you also designed my website."
Aleksander Vozel,
AV finance – financial coach
"These days, I'm working in a larger company, and they praised the logo, calling it excellent.
They asked who created it, as it's so clear and concrete. I mentioned that it's your creation (Polona) and that you also designed my website."
Aleksander Vozel,
AV finance – financial coach
The logo is designed to reflect the business coach's role as a trusted advisor to top executives, combining professionalism with inspiration. It is simple, modern, and tailored to appeal to managers and entrepreneurs, the core target audience.
The logo concept represents a blend of three key elements: the letter "V" (for Vozel), a checkmark symbolizing completion or accomplishment, and a rising graph that signifies business growth.
This logo captures the essence of mentorship, growth, and leadership, aligning perfectly with the coach’s mission and values.
Keywords: business, motivational, simple, modern, inspirational, checkmark, rising graph, mentor, motivator, achieving goals, growth, success, money, life change, business coach, leading by example, Oak - an acient symbol of strenght.
the concept
The logo is designed to reflect the business coach's role as a trusted advisor to top executives, combining professionalism with inspiration. It is simple, modern, and tailored to appeal to managers and entrepreneurs, the core target audience.
The logo concept represents a blend of three key elements: the letter "V" (for Vozel), a checkmark symbolizing completion or accomplishment, and a rising graph that signifies business growth.
This logo captures the essence of mentorship, growth, and leadership, aligning perfectly with the coach’s mission and values.
Keywords: business, motivational, simple, modern, inspirational, checkmark, rising graph, mentor, motivator, achieving goals, growth, success, money, life change, business coach, leading by example, Oak - an acient symbol of strenght.
the concept
before / after
BEFORE / AFTER
the RESULT
the RESULT
Aleksander Vozel brings over two decades of distinguished experience in banking and finance, having held pivotal roles including Vice President, Chief Risk Officer, and Chief Financial Officer at leading Slovenian banks. His extensive expertise encompasses business strategy, corporate finance, restructuring, and mergers and acquisitions.
With his strategically developed Money Generator system, Aleksander adeptly guides clients through investment execution, liquidity enhancement, and business restructuring. His core objective is to connect clients with the most suitable financiers and investors, ensuring optimal and satisfactory outcomes for all parties involved. By facilitating these crucial connections, Aleksander empowers clients to meet their financial goals and achieve enduring, sustainable growth.
Aleksander's mission is to empower business leaders to make strategic decisions, foster sustainable growth, and excel in a constantly evolving financial landscape.
Aleksander Vozel brings over two decades of distinguished experience in banking and finance, having held pivotal roles including Vice President, Chief Risk Officer, and Chief Financial Officer at leading Slovenian banks. His extensive expertise encompasses business strategy, corporate finance, restructuring, and mergers and acquisitions.
With his strategically developed Money Generator system, Aleksander adeptly guides clients through investment execution, liquidity enhancement, and business restructuring. His core objective is to connect clients with the most suitable financiers and investors, ensuring optimal and satisfactory outcomes for all parties involved. By facilitating these crucial connections, Aleksander empowers clients to meet their financial goals and achieve enduring, sustainable growth.
Aleksander's mission is to empower business leaders to make strategic decisions, foster sustainable growth, and excel in a constantly evolving financial landscape.
THE owners storY/mission
THE story/ mission
Let's make something
Let's make something
meaningful together
meaningful together
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.
You are welcome to book a one-on-one free call with us
to discover how we can help you achieve your goals.
We can't wait to hear your story and what you stand for.